Advertisers Fleeing Social Media Platform X

(AP) – Advertisers are fleeing social media platform X over concerns about their ads showing up next to pro-Nazi content, hate speech on the site in general or billionaire owner Elon Musk’s own tweets endorsing an antisemitic conspiracy theory. IBM said it stopped advertising on X after a report said its ads were appearing alongside material praising Nazis. It said the same of ads from Apple, Oracle, NBCUniversal’s Bravo network and Comcast. The EU also said Friday that it’s pausing its advertising on X and other social media platforms, in part because of a surge in hate speech. Musk sparked outcry this week with his own tweets responding to a user who accused Jews of hating white people. Separately, a spokesperson for Lionsgate says the entertainment company has also suspended advertising on X.