Families Feel Pinch Of Higher Children’s Shoe Prices

NEW YORK (AP) — As summer fades and kids head back to school, the pressure to stand out or fit in with the right footwear is colliding with higher prices. The jump in price is straining family budgets that are already being squeezed by rising costs for food, gas and other essentials, so analysts and retailers say parents and kids are spending more time looking for deals or buying fewer pairs. Michelle Wlazlo, JCPenney’s brand chief executive officer, says families are being choosy when buying back-to-school shoes. Lisa Will, who runs the children’s outdoor footwear company Stonz Shoes, says customers are gravitating toward neutral-colored shoes that can be passed down to younger siblings.