FDA Permits Juul To Keep Selling E-Cigarettes

July 17, 2025 3:58 pm

WASHINGTON (AP) — Federal health officials will allow Juul to keep selling its electronic cigarettes. The Food and Drug Administration said Thursday that Juul’s benefits as a less harmful alternative for adult smokers outweigh the risks of teen use. “This is an important milestone for the company and I think we made a scientifically sound case for the role that menthol can play in e-vapor,” Juul CEO K.C. Crosthwaite told The Associated Press. Parents, politicians and anti-tobacco advocates wanted a ban on the devices that many blame for the recent spike in underage vaping. “It is a big step in the wrong direction to authorize sales of the product that was responsible for this public health crisis in the first place,” said Yolonda Richardson, CEO of the Campaign for Tobacco-Free Kids in a statement. The FDA decision applies to both tobacco and menthol-flavored versions of the reusable product.