Pastor Calls For ‘Full Target Boycott’ Over DEI

April 24, 2025 5:02 am

ATLANTA (AP) — The pastor of a Georgia megachurch who led a nationwide 40-day “fast” against Target stores is now calling for a “full Target boycott.” The Rev. Jamal Bryant said this week that the Minneapolis-based retailer has not met all of the initiative’s demands. Among them: Restoring its commitment to diversity, equity and inclusion principles and pledging money to Black-owned banks and businesses. Target announced in January that it would phase out some DEI initiatives, including a program designed to help Black employees build meaningful careers and promote Black-owned businesses. Target said it is committed to creating a welcoming environment for its workers, customers and suppliers.