AP Source; NBA Agrees To Record 11-Year, $76 Billion Media Rights Deal

July 11, 2024 4:34 am

The NBA has agreed to terms on its new media deal, an 11-year agreement worth $76 billion that assures player salaries will continue rising for the foreseeable future and one that will surely change how some viewers access the game for years to come. A person familiar with the negotiations told The Associated Press that the networks have the terms sheets, with the next step being for the league’s board of governors to approve the contracts. The deal sets NBA records for both its length and total value and goes into effect for the 2025-26 season.