NCAA Agrees To Lift Name, Image & Likeness Recruitment Ban

NASHVILLE, Tenn. (AP) — The NCAA will abandon a rule that stopped athletes from negotiating potentially lucrative endorsement deals before enrolling in a specific college, Tennessee Attorney General Jonathan Skrmetti says as he announced a proposed settlement in a lawsuit over the policy. Skrmetti announced the deal Monday. He and a handful of attorneys general had sued the NCAA over its name, image and likeness recruiting ban, arguing the rule violated antitrust laws. The settlement must still be approved by a federal judge. The agreement, if approved by the court, will allow college athletes to negotiate compensation for name, image and likeness deals before enrolling in a specific school.