The NFL is making its move into offering its own media streaming platform. The league announced that “NFL+” launched on Monday. Owners were briefed about it during the league meetings in May while Brian Rolapp, the NFL’s chief media and business officer, confirmed in a column for “Sports Illustrated” last week that it would be starting this season. Commissioner Roger Goodell said in a phone interview with The Associated Press that the direct-to-consumer offering gives the league the ability to understand what fans and non-fans are seeking in terms of content and customize it for them.