NFL’s Wild Card Round Saw 9.3% Drop In Viewers

January 16, 2025 4:35 am

Viewer audiences for the first weekend of the NFL playoffs were down 9.3% from last year, a bigger decline than what the league experienced during the regular season. According to the league and Nielsen, the six wild-card round games averaged 28.3 million viewers on television and digital platforms, compared to 31.2 million last year. The two Saturday games held steady while the Sunday and Monday matchups saw declines.