Super Bowl Was Most-Watched Program Ever

The longest Super Bowl game will also go down as the most-watched program in television history. According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco averaged 123.4 million viewers across television and streaming platforms. That shattered last year’s mark of 115.1 million for Kansas City’s last-play victory over Philadelphia and is a 7% increase. The game was televised by CBS, Nickelodeon and Univision and streamed on Paramount+ as well as the NFL’s digital platforms. Some of the increase can be attributed to a change in the way viewers are counted, with out-of-home viewers from all 50 states included for the first time.